Built using proprietary pinning software. Records are pinned as individual, household and address. DecisionPoints supplies income, age ranges, home ownership, and so forth at the household level; age, gender, and given name at the individual level; and geographic data at ZIP +2, zip code, and census tact levels. The DecisionPoints file carries over 500 fields with 4,000+ values, ranging from length of residence to # of children in a household and is updated every six weeks.

A pixel is placed on a retailer, brand, or publishers entire website. Utilizing the pixel allows a user to be tracked when browsing a specific product to when they make a purchase.

Partner has their software development kit in over 170K mobile apps where users give permissions to have their location tracked. This can be leveraged for located based intelligence on where people go.

Partner has access to address records in a PII (personal identifiable information) free manner so individuals can be targeted based on their home address.

This is merchant level non-cash transactional data from over 1,000+ merchants that allows partner to leverage for targeting based on how much, how often, or how recent someone makes a purchase.

Segments are created through a “segmentation analysis” which cross tabulates responses from Nielsen’s People Meter Sample and MRI’s Survey of American Consumer, on specific consumer behavior across hundreds of demographics that are measured. These segments, rather than focusing on creating a large volume of consumers to reach, create a strategic target focused on consumers that report a preference, or higher likelihood, to behave in a certain way or have specific interests.

NTI provides audience estimates for all national broadcast network television programs.

1st party behavioral targeting that is leveraged by monitoring behaviors across desktop and mobile sites.

The Oracle taxonomy, encompasses all the audience attributes able to be covered. There is a very exhaustive amount of characters, behavior, sentiment that can be included.

Purchase based targeting at the UPC level (Nielsen Catalina and IRI): 3rd party transactional data by UPC and category that is onboarded and matches to a 200M+ person profiles to leverage for targeting brand loyal shoppers, competitive brand purchasers or category purchasers.

Largest consumer Opt-in survey in the US compiled by Epsilon that is leveraged for targeting insights you won’t find anywhere else, directly from tens of millions of consumers across the U.S. The proprietary survey database spans 1,000 data points, including product preferences and purchase behaviors. Respondents are opted-in, highly responsive and available for you to reach across multiple channels.

Offline data compiled by Epsilon that is leveraged to reach specific segments from a database including but not limited to: demographics, financial, lifestyles, market indicators and triggers for stand-alone ad campaigns.

Primarily used to garner additional insights about the effectiveness of certain programs, dayparts and networks driving response from consumers such as a website visit or purchase, using probabilistic methodology.

Works side by side with a variety of 3rd party vendors to measure the ROI of a campaign using tools such as location-based or brand awareness studies.

Utilized to serve surveys to garner attitudinal insights about the target audience.