A food company was suffering from underdeveloped East Coast brand awareness and sales distribution. Company wanted a Q3 & Q4 media push to help promote a key product and a sweepstakes contest, and ultimately bridge the gap between West and East coast familiarity amongst their key audience. Company was faced with a conservative marketing budget that would not allow them to support multiple campaign objectives.
Company had $2mm of short-coded consumables with 6 months left of shelf life (at wholesale), with a current market value of $700k. Sherwood paid Company full wholesale price ($2mm) in Business Credits for the short-coded product and sold the inventory to approved secondary retailers. Business Credits were then eligible for Company to use against Sherwood’s portfolio of goods and services, including Media Planning and Buying.
Sherwood executed a National Digital campaign through Display, Video, Native and Influencer posts, complimented by an East Coast geo-targeted Social piece.
Sherwood secured high-impact and premium placements including Homepage Takeovers, Half-page units, interstitials, pre-roll video, pushdown units. A number of targeting tactics were utilized.
Custom content was developed that Company could use and promote even after the campaign’s end.
All KPI’s and goals were established during the planning stage, and all were met/exceeded. Standard metrics performed above benchmarks and the campaign yielded 3x more sweepstakes sign-ups than estimated.